Taking Action for Urban Nature - Business Models

The Business Models Catalogue for urban nature-based solutions presents eight different business models for urban NBS. These were identified based on 54 in-depth case studies of urban NBS, both in- and outside of Europe. These models explain which values propositions can drive urban NBS funding. Importantly, by combining different models, the funding capacity for urban NBS can be increased. The NATURVATION puzzle is a dialogue tool for understanding what values can drive the realization of an urban nature-based solution, and which stakeholders may be willing to pay for this value. It builds on the business model catalogue (above) and allows stakeholders like municipalities, real estate developers, NGO’s and insurance firms to identify what values they can adopt to realize urban NBS. The material to play this puzzle as well as video instructions can be accessed on this webpage. The Business Model Puzzle material is suitable for one group of about 4-5 people; print it multiple times for multiple groups. The Business Model displays can be used to show the eight business models on the wall during the puzzle workshop.