Case study

Aromatic and Medicinal Plants Traceability System

Image:
An infographic showing a phone with a QR code on screen, arrows around the phone illustrate that the QR code can provide information in species,origin, method of harvest, the harvester, processor and producer.

Objective:

The purpose of the traceability system is to link the final product made from aromatic or medicinal plants to the place of origin, specie of origin, method of harvesting, harvester, processor and producer.  By having a QR code placed on a particular end product, the consumer can easily obtain more information than those described on the label of the product, and can choose which product is most relevant to their needs.

Start/end date:

Context:

Local producers nowadays can’t compete with global food and pharmaceutical industry. Although their initial strategy was to produce and sell products made from local species from local places of origin, it is hard to display all those data on a single packaging label. The trace-me.org system was designed to help the consumers choose local products, or products that originate from specific country. Also, they can choose products from specific producers, harvesters or processors. If they want to obtain more particular information about the product, they can simply scan the product’s QR code with their smartphones (only the products that have a special QR code generated from trace-me.org website).

Contacts:

Anton Brenko, antonb@sumins.hr, https://www.sumins.hr/djelatnici/anton-brenko/?lang=en

Further information:

https://www.trace-me.org/