Objective:
A market study of regional tourism demand aimed at providing recommendations to government agencies, including the protected area agency. The main question that guided the study was: What are the attributes that attract tourists to specific locations in the study area?
Lessons learnt:
Applying the methodology of a choice experiment helped to understand the factors that tourists consider most important when choosing their destination.
Organisations:
ValuES: Methods for integrating ecosystem services into policy, planning, and practice
Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH, Postfach 5180 / P.O. Box 5180, 65726 Eschborn, Deutschland / Germany
T + 49 6196 79-1321, E info@aboutvalues.net
Other partners:
Helmholtz Centre for Environmental Research - UFZ;
Conservation Strategy Fund (CSF);
Federal Ministry for the Environment, Nature Conservation, Building and Nucelar Safety of the Federal Republic of Germany (Funding)