Objective:
In most cases, the cultivation and production of lavender in Croatia is not a permanent job, but rather small plantations that generate additional household income. A large proportion of small producers, therefore, sell raw materials or semi-finished products resulting in lower economic profits. If they were able to produce the final product and market it then the economic profit would be higher. Increasing economic profit would certainly be a good incentive to increase production, and thus growing aromatic and medicinal plants would become a core business and would no longer be a hobby or source of additional income.
Context:
The main change in the promotion of small producers is the transition from harvesting in nature to plantation cultivation because of higher yields and the harvesting process itself is faster and mechanization can be introduced. In order to make business as simple as possible, it is important to have permanent customers in order to constantly maintain economic profits. Occasional buyers are certainly not recommended as it depends on many factors and does not provide stability. However, it is important to actively seek out new customers so that demand is as widespread as possible, rather than targeting only one group of customers.
Contacts:
Dino Srdoč, m.balota1111@gmail.com