Objective:
The success story of the company Santiago Perea S.L. in the processing of pine nuts in Andalusia (Southern Spain) is presented here. The commitment of this company to innovation since its creation in 1950 has led to its outstanding positioning in the sector. The main milestones in the history of the company and the most notable elements of its business model are described below.
Context:
Pine nuts are a product of Mediterranean forests, the quality of which makes them very suiable for human consumption; in fact they are considered a gourmet product. The Santiago Perea S.L. company was created in 1950 with the philosophy of care and respect for this product, and innovation has been a constant throughout its history. Over its 70 years history, the company has adaptes with the times and taken advantage of the opportunities afforded by the market. It is currently the only company in Andalusia that handles the entire line from pine cone to pine nut kernel processing, and it was the first Spanish company to develop a certified organic production line.
Contacts:
Rocio Perea, info@santiagoperea.com, https://www.pinaresdedonana.es/