Case study

Transform local and traditional recipes into a range of health, wellness and gourmet products; example of Abies Lagrimus

Objective:

The main objective of the brand Abies Lagrimus is the rehabilitation of some Pyrenean traditional recipes through ranges of innovative products. These products come from natural resources, growing in the mountainous Pyrenean area. In this sector, cultural traditions are still very present. In order to guarantee the sustainability of the resources, the harvesting conditions are controlled and its recovery is respectful of the territory’s specificities (regional Natural Park).

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Context:

Starting its activities in the 2010s, the firm Abies Lagrimus revived the traditional production of fir syrup (Abies alba), which is used for cooking as well as for prevention in winter in the Pyrenean. In the context of customer’s growing demands for natural, local and quality products, its developement years after years, has met the expectations and reached a wider and diverse public.

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