GIZ ValuES - Enhancing regional tourism demand, Bolivia

Objective: 

A market study of regional tourism demand aimed at providing recommendations to government agencies, including the protected area agency. The main question that guided the study was: What are the attributes that attract tourists to specific locations in the study area?

Lessons learned: 

Applying the methodology of a choice experiment helped to understand the factors that tourists consider most important when choosing their destination.

Key Performance Indicators: