Case study

«Cèpes du Périgord » : a collective brand at the service of forest owners

Image:

Objective:

In 2013, an association from Périgord launched the collective brand "Cèpes du Périgord". It provides Perigordian owners with a tool to optimize quality and marketing of their production. Organized in this way, the local boletus sector also intends to fight against illegal harvesting. Producers can thus guarantee the origin and the quality of boletus through traceability and thus better meet buyers' expectations.

Start/end date:

Context:

In Périgord (South-western France), boletus is not a mushroom like the others : its picking is a ritual, a real social and cultural phenomenon. Usually sold between 10 and 20 euros per kilo (exceptionally up to 40 euros), it is a popular source of income for farmers and retirees. Since autumn 2013, four markets in Périgord have been entirely devoted to boletus. But except for these markets, mushroom harvesting and marketing is not organized. This observation is at the origin of the creation of the collective brand "Cèpes du Périgord" in 2013 by the association of the same name.

Contacts:

Association "Cèpes du Périgord" - Boulevard des Saveurs - Cré@Vallée Nord - CS 10250 - 24060 PERIGUEUX Cedex 9.

Further information:

- Bill of specifications of the collective brand "Cèpes du Périgord" (in French) : http://www.dordogne.chambre-agriculture.fr/fileadmin/user_upload/Nouvelle-Aquitaine/099_Inst-Dordogne/Documents/Mycosylviculture/Cahier_des_Charges_Cepe_du_Perigord.pdf