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Objective:
In 2005, Kanela & Garyfallo was founded in the village of Vitsa, in the mountainous region of Zagori in NW Greece, as a thematic restaurant specializing in edible mushrooms. Considering that Greece is a country where mushrooms are considered largely unsafe and / or unsavory, this was a bold move. The objective difficulties in turning this bold move to a success story were acknowledged from the start and the proprietor set out as his objective to educate the public and rely on the positive personal experience of his clients to overcome prejudice and recognize the value of an important local resource.
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Context:
Kanela & Garyfallo is located in Zagori, a municipality in the Pindus mountains that is part of Northern Pindos National Park. It is in close proximity to the entrance to Vikos gorge and many of the region’s natural wonders of great beauty. Zagori has witnessed moderate tourist development in the last 2 decades as a seasonal destination for Greek visitors and more recently as an increasingly popular destination for international nature lovers. Gastronomy is an important experiential aspect of travel, yet little was done to promote local cuisine and local resources. This observation is at the origin of the creation of a mushroom themed restaurant.
Contacts:
Vassilis Katsoupas, manitaria@outlook.com, https://kanela-garyfallo.gr/