Objective:
MERCASETAS and MERCATRUFAS are fundamentally tools for the promotion and commercialization of the mycological resource and an opportunity to approach and encourage the consumption of these products among the attending public.
MERCATRUFAS is a market for Black Truffles (Tuber melanosporum) with a mycological character, being the meeting point between the truffle grower and the final consumer, who is guaranteed about the origin and quality of all the truffles with strict quality controls.
MERCASETAS is a new concept of market of mycological products, mainly oriented to the tourism whose objective is to dynamize the commercial activity of the sector, guaranteeing the origin, the traceability and the quality of the product, promoting the agro-alimentary innovation, improving the environmental and gastronomic education of the consumer.
Context:
When these markets are held, spaces are set up where local pickers and truffle growers can sell fresh mushrooms and truffles from the area with all the legal guarantees, ensuring the quality and traceability of the product.
In the case of Mercasetas, this space is managed by one of the companies of the guarantee label Setas Castilla y León, chosen in a public tender. Once selected, controlled and labelled, the mushrooms and truffles are put on sale in promotional formats for consumption.
The market is held annually, during the Christmas period. Mercasetas are held two or three times a year in different parts of the region of Castilla y León and always during the wild mushroom season. In both events, companies, producers and collectors are invited to participate and they are open to the general public.
Contacts:
José Miguel Altelarrea Martínez, josemiguel.altelarea@cesefor.com, https://www.mercasetas.es/