Objective:
The objective of the project was to create a Corsican beer that could be recognised by fine beer lovers, a high-end product that is also thirst-quenching in order to adapt to the Mediterranean climate. This beer had to be with character and to be brewed with a mixture of malt and Corsican chestnut flour, insular raw material. To do this, a brewery had to be built in Corsica and had to reach 10,000 hectolitres of production capacity.
Context:
In 1992, French beer market was in recession. The production decreased from 22 million hectolitres to 20. In France, only ten breweries remained. The “little” brewery traduced at this time an obsolete economic model and a failing business sector. Furthermore, Corsica was not a region where people drink beer.
The Sialelli family, at the origin of the project, is from a village named “Pietra Serena” in Corsica. The Saliellis wanted to pursue their professional activity in Corsica to raise their children in this region. The Sialellis also wanted to develop an innovative project for Corsica.
Contacts:
Armelle Sialelli, a.sialelli@brasseriepietra.com, http://www.brasseriepietra.corsica/