Resource

Social media listening

Author/Contact:

José Lascurain  lascurain@sgm.es  

Publication date:

Resource description:

Extensive methods of socio cultural valuation. Just taking profit of the fact that people explain a lot what do they like and do on social networks. Hashtags and geotags from Instagram, Twitter, and Facebbok can be great location based sources of information! Text analysis software can help to cluster stakeholders and detect early formation of “echo chambers” and controversies.

Requirements:

  • Internet connection

Advantages:

  • cost-effrective
  • time-effective
  • reliable

Constraints:

  • Short survey periods (one or two months), So need to repeat surveys 2 or 3 times a tear.

Uses of this resource:

A cost-efficient alternative to face to face interviews. Access to a wide representation of stakeholders.  Can be location-based. Combined with text analysis can help to cluster different gropus of stakeholders.

Licence:

  • Free, no licence

Accessibility:

  • Screen reader compliant

Development stage:

  • Concept only

Quality assurance:

  • Professional references
  • Own QA and testing