The WOCAT Approach describes a process of social innovation in a region with dairy farming in the eastern Netherlands, driven by a foundation of farmers and inhabitants. The objectives of the region are sustainable dairy farming, which is resilient to climate change and able to reduce GHG emissions and the provision of clean and affordable drinking water from groundwater sources in the area. The foundation supports land management activities from farmers and collaborates with the regional and local authorities, the drinking water company and agri-business (feed and dairy companies).