This method aims to translate the people's visual experiences and perceptions of landscapes in terms of ecosystem services. It has been particularly used to explore how landscape multi-functionality (defined as the capacity of ecosystems to provide ecosystem services to society) is related with public perceptions toward landscapes and ecosystem services (Garcia-Llorente et al., 2012). This is based on the idea that visual stimuli could be understood as a socially shared communication channel, and then, with potential to identify and analyse social perceptions of ecosystem services (Garcia-Llorente et al., 2012, Lopez-Santiago et al. 2014).
