Case studies tagged with Chestnut market

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Consume chestnut all year? The potential of processed products

Marron - Oficina da Castanha

Chestnut is a seasonal nut only produced in some regions of Portugal. It is a product whose value is very scattered across the various elements of the marketing chain, with little, and very concentrated in time, internal consumption. It is, therefore, vital to increase and retain its added value and make this market less dependent on the seasonality of the fruit. One way is by promoting new forms of consumption in and out of season, through the processing and innovative uses of the chestnut.

Longal Chestnut - the potential of a traditional regional variety from Portugal's Terra Fria Transmontana

Leaves, burr and chestnuts of the Longal variety

Chestnuts are an extremely important product for the Portuguese region 'Terra Fria Transmontana', representing one of the most profitable crops today. Its commercialization is still done based solely on caliber, an essential characteristic to satisfy a consumer little informed about the diversity of existing varieties. Longal is a traditional regional variety from PDO Castanha da Terra Fria, with excellent characteristics for fresh consumption and the processing industry. It is important to work on its promotion with consumers and producers.