U-Sentric has conducted a survey in Invest4Nature designated in finding out the perceptions of the private sector on Nature-based Solution and the implications of the EU’s regulatory framework.
The private sector’s attitude towards Nature-Based Solutions (NBS) and the EU’s regulatory framework reveals a complex and varied landscape. Research indicates that the understanding and application of NBS across corporate sectors is inconsistent, with different companies interpreting the concept in diverse ways. This variability highlights a need for clearer communication and tailored approaches when promoting nature-driven solutions in business.
Sustainability is a key consideration for many companies, but their motivations and the level of maturity in implementing sustainable practices differ widely. As a result, a “one-size-fits-all” policy approach may not be effective, and strategies need to account for the unique circumstances of each business. While forward-thinking companies recognize the importance of sustainability, aligning these goals with immediate commercial pressures often poses a challenge. When it comes to EU regulations, businesses distinguish between the broader ambitions of the European Green Deal and the more tangible reporting obligations set forth by the Corporate Sustainability Reporting Directive (CSRD).
While the Green Deal is seen as a guiding policy philosophy, the CSRD is a concrete measure with mixed reactions from the private sector. Companies appreciate the intent behind the CSRD but express concerns over its complexity, the administrative burden, and the potential impact on their competitiveness. Small and Medium-sized Enterprises (SMEs), in particular, face significant hurdles in complying with the CSRD.
Limited resources, time constraints, and a lack of expertise make it difficult for many SMEs to meet these sustainability objectives, which they often view as an additional financial and administrative strain. Despite growing awareness of the need to balance Profit, People, and Planet, profit remains the primary focus for most businesses. Therefore, there is strong advocacy for legislative frameworks that promote innovation and sustainability without overwhelming businesses with excessive regulations.
As participants suggest, effective policymaking requires collaborative engagement with industry stakeholders to ensure that regulations are both practical and supportive of long-term sustainability goals.
Video: The Private Sector on the Value of Nature
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