The thematic event "Industry engagement for sustainable soil health: Joining living labs" is co-organised by BusinessMed and EU project Nati00ns which supports the EU Mission "A Soil Deal for Europe" across national communities.
Living Labs are dynamic innovation ecosystems that facilitate collaborative, user-driven solutions in real-life settings. The private sector's active engagement unlocks benefits like access to a unique testbed, co-creation opportunities, and accelerated innovation cycles.
This event emphasizes the essential role of private sector participation in Living Labs, covering resource allocation, market validation, and user-centric innovation. Private sector involvement is paramount for the success of these ecosystems, providing vital resources, expertise, and investment. Attendees will gain valuable insights into how this collaboration leads to accelerated growth, enhanced market competitiveness, and the development of innovative solutions that meet real-world needs.
This event is part of a thematic webinar series on soils health offered by Nati00ns. These compelling series of six European-wide events are conducted entirely online, featuring impactful introductions to specific topics by esteemed keynote speakers and real-world practitioners.