Case studies tagged with territorial marketing

Displaying 1 - 6 of 6

"Save the Truffle": an initiative to protect and safeguard truffle ecosystems.

Italian deciduous forest
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City of Alba (Piedmont region, Italy) and the surrounding area, the Langhe and Roero are well known for wine production and some local gastronomic peculiarities, such as white truffle. Unfortunately, over the past 25 years, against a continuing increase in the value of farming products (grapes for wine and hazelnut for chocolate and sweet) and a consequent expansion of cultivated surface, there has been a 30% reduction in truffle-growing areas. “Save the Truffle” aims to promote alternative activities for recovering old truffle-beds and planting new truffle-generating

The Val di Non and Val di Sole Apples and Flavours route: a successful territorial marketing strategy

Val di non

Diversify the tourism offer in Trentino Alto-Adige (Italy), a famous destination that attracts thousands of tourists for its mountain trails and hundreds of miles of ski slopes. A diversification of local tourism offer, involving local stakeholders and supported by a specific territorial marketing strategy, can bring benefits to small farmers, restaurants and many other local actors, especially in the marginal area of the region. One of the main goals of the "route" is to assure a constant flux of tourists all year long, offering interesting activities and events in all seasons.

«Cèpes du Périgord » : a collective brand at the service of forest owners

Collective brand "Cèpe du Périgord"

In 2013, an association from Périgord launched the collective brand "Cèpes du Périgord". It provides Perigordian owners with a tool to optimize quality and marketing of their production. Organized in this way, the local boletus sector also intends to fight against illegal harvesting. Producers can thus guarantee the origin and the quality of boletus through traceability and thus better meet buyers' expectations.

Transform local and traditional recipes into a range of health, wellness and gourmet products; example of Abies Lagrimus

The main objective of the brand Abies Lagrimus is the rehabilitation of some Pyrenean traditional recipes through ranges of innovative products. These products come from natural resources, growing in the mountainous Pyrenean area. In this sector, cultural traditions are still very present. In order to guarantee the sustainability of the resources, the harvesting conditions are controlled and its recovery is respectful of the territory’s specificities (regional Natural Park).

Pooling and joinin together in order to develop economically and preserve the local know-how

Chesnuts harvest by a "Castane" economic group associate

The objective of this economic experience is to bring value to all the local chestnuts production in order to keep the maximum added value of the products at the producer/processor level, preserving local transformation know-how in order to ensure high quality products.

To do it, the idea of this experience is that producers pool the transformation process and join together in order to enter more important markets. 

“Il Fungo di Borgotaro”: the first P.G.I. (Protected Geographic Indication) labelled wild mushroom.

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In the Modenese Apennine (Italy), since the interest towards traditional forest products (as firewood) is declining, also the active forest management is strongly decreasing, especially in marginal areas. In the Taro Valley, the decreased forest management is compromising the conditions required for the development of Boletus mushrooms, a product consumed and appreciated by the local population for centuries. Therefore, there is a need to find mechanisms to re-activate forest management in the area and restore the favorable environmental conditions for the