Case studies tagged with label

Displaying 1 - 4 of 4

A trademark for local specialties, including wild bilberries, in a territory famous for parmesan cheese

Emilia Romagna is well known for some gastronomic excellences with European P.O.D. and P.G.I. labels, such as parmesan cheese and balsamic vinegar. However, many other local agri-food supply chains, not recognized with specific labels, don’t find adequate visibility in the gastronomic offer of the Region. In order to raise awareness also on these local products, the Modena chamber of commerce decided to create the label "Traditions and Flavours of Modena" that is used to support the promotion of niche gastronomic products, such as wild bilberries of the Modena Apennines.

A label for local natural resin

Logos of various labels

The valorisation of local natural resin in high added value niche markets is a pillar of the French strategy for the revival of the sector. Local natural resin has many advantages over competing products: better quality, generates local jobs, enhances the value of the local forest resource, has a lower environmental impact, etc. These advantages are compatible with the markets sought after but they must be recognised. Can a label allow the local natural resin to stand out from the competition?