Pietra : a brand success that brings Corsican identity
The objective of the project was to create a Corsican beer that could be recognised by fine beer lovers, a high-end product that is also thirst-quenching in order to adapt to the Mediterranean climate. This beer had to be with character and to be brewed with a mixture of malt and Corsican chestnut flour, insular raw material. To do this, a brewery had to be built in Corsica and had to reach 10,000 hectolitres of production capacity.