g - How can we attract international clients?

Soria Gastronómica. International Congress of Mycology.

Mushroom picker

The aim of Soria Gastronomica as a gastronomic and cultural event for professionals in the hotel and catering sector, cooks, traders of food products, mushroom producers, mycologists, biologists, gastronomic press and lovers of mushroom world in general, is to share knowledge, provide updated information on any topic related to mycology, learn, teach and promote the province of Soria as one of the richest territories for its mycological production.

SITKA SERVICES: A succesful company promoting mycotourism

Hermitage of San Saturio, Soria

In response to the growing international curiosity about truffles we offer Black Truffle tours in Soria Spain in February, when these truffles are ripe! Our guests will meet local truffle growers, their skilled dogs, and learn all about truffle ecology. This is an invitation to explore Soria, a region rich in culinary traditions, heartfelt hospitality, spectacular natural beauty and a fascinating heritage from Celtic, Roman, Moorish, and medieval times. It offers an opportunity for cultural and scientific exchanges between truffle and mushroom enthusiasts from all over the world.

An example of good practice in the aromatic and medicinal plants sector

Mellisa officinalis L.

In order to attract new customers, especially foreign buyers, it is necessary to move away from the usual things and take a step forward. The advancement of technology enables customers to easily access the Internet and inform themselves about various products, and can easily buy it through the web store. It is therefore important to provide customers with something new that is not so common and to tell them the story of the product and to provide them with an overall experience that will go beyond just buying the product.