Case studies tagged with marketing

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Mercasetas/Mercatrufas: Linking producers with consumers.

Tuber melanosporum production area

MERCASETAS and MERCATRUFAS are fundamentally tools for the promotion and commercialization of the mycological resource and an opportunity to approach and encourage the consumption of these products among the attending public.

MERCATRUFAS is a market for Black Truffles (Tuber melanosporum) with a mycological character, being the meeting point between the truffle grower and the final consumer, who is guaranteed about the origin and quality of all the truffles with strict quality controls.

MERCASETAS is a new concept of market of mycological products, mainly oriented to...

An example of good practice in the development of the truffle sector

Truffle hunting in Istria began in the mid 20th century when the first written records were recorded about it. Initially, the local population started collecting truffles as it was actually a great addition to their home budget. At this time, the final destination of the truffles were mainly the foreign markets. More recently, the truffle hunters realized that the value can be increased if the product was placed on the domestic market. Thus, in the 1990s, truffle promotion was promoted as a valued product and they quickly realized that diversification of the offer was needed and that...

Soria Gastronómica. International Congress of Mycology.

Mushroom picker

The aim of Soria Gastronomica as a gastronomic and cultural event for professionals in the hotel and catering sector, cooks, traders of food products, mushroom producers, mycologists, biologists, gastronomic press and lovers of mushroom world in general, is to share knowledge, provide updated information on any topic related to mycology, learn, teach and promote the province of Soria as one of the richest territories for its mycological production.